Oct 6, 2022
Earlier this year palliative care was the correct response to the following clue on the game show Jeopardy:
From a Latin word for “to cloak”, it’s the type of care given to seriously ill patients to provide comfort without curing
What struck me most was not that palliative care was a question, nor that it made it seem that palliative care isn’t provided alongside care directed at curing, nor was it that hospice was the first buzzed in response, but it was that palliative care was the $2000 question in the Double Jeopardy round! The fact that palliative care was the hardest of questions told me that we have a massive messaging problem in our field.
So what do we do about it? Well, on today’s podcast we talk with Marian Grant and Tony Back, who with support form the John A Hartford Foundation and the Cambia Health Foundation, have done a deep dive into the research on layperson perceptions of palliative care, hospice, and advance care planning. The result is a new toolkit to help us fix our messaging & engage the public: seriousillnessmessaging.org
Questions we talk about include:
Public Perceptions of Advance Care Planning, Palliative Care,
and Hospice: A Scoping Review
Public Messaging for Serious Illness Care in the Age of
Coronavirus Disease: Cutting through Misconceptions, Mixed
Feelings, and Distrust
Effective Messaging Strategies: A Review of the Evidence.
Communicating to Advance the Public's Health: Workshop Summary